The funnel has collapsed. Consumers no longer search for products; products find them. We analyze why TikTok Shop is outpacing traditional e-commerce growth and how brands can leverage ‘Shoppertainment’ to drive instant conversion. The Funnel Has Collapsed: Why TikTok Shop is Eating Search for Breakfast Traditional e-commerce followed a linear path: Awareness > Consideration >
As we approach Prime Day and Black Friday, aggressive budget allocation is key. Oratio’s strategy focuses on New-To-Brand acquisition and customized creatives. Don’t play it safe; ensure your brand is seen when purchase intent is highest. Q4 Warfare: Why Your Budget Allocation is Already Late The “High Season” doesn’t start in November. It starts now.
A major shift in the European 1P landscape: Amazon is focusing on sourcing directly from brand owners. We explore what this means for distributors and why shifting to a Hybrid or 3P model is now critical for survival. The Middleman Squeeze: Amazon’s Shift to Direct Sourcing The writing has been on the wall for years,
Vendor Central (1P) or Seller Central (3P)? It’s the most common question we get. We break down the pros and cons of wholesale versus direct-to-consumer on Amazon, and why a hybrid approach often yields the best margins. 1P vs 3P: The False Dichotomy of Marketplace Strategy “Should we sell to Amazon (Vendor) or on Amazon
Amazon is no longer just a shop; it’s an ecosystem of services. From AWS and Clean Rooms to Prime Video advertising. Understanding the full ‘Flywheel’ allows brands to leverage data far beyond simple product transactions. Beyond the Buy Box: Understanding the Amazon Flywheel To call Amazon a “retailer” is like calling the iPhone a “phone.”
Why do American brands see a valuation spike when they enter Europe? We analyze case studies like Ralph Lauren and Olly to show how unlocking the European market acts as a massive lever for company value. The “Europe Unlock”: How Global Expansion Drives Valuation For US-based D2C brands, the domestic market is a fierce red
Algorithms change while you sleep. We decode the shifts and strategies so you can focus on leading your category with confidence.